Snippets of Genius with Caroline Kay

Hosted ByCaroline Kay

Snippets of Genius is a lighthearted business Podcast with some brilliant insights into how you can attract and cultivate success. In each episode GENIUS guests from the worlds of business development, marketing, design and wellness, share the ballsy, daring moves they made to burst opportunities wide open. Join Caroline Kay for a good old chit chat on how to decide, define, and develop anything you want in your career or business.

S4 Ep2: How to find people who will help you build your tech start up – with Dom Ivison

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Ever had a product idea and thought, why hasn’t anyone made that? 

You could be sitting on the next big thing! 

No joke. 

I hear you now, saying yeah right… where do I even begin? 

Today on Snippets of Genius Dom Ivision shares that the people, agencies, investors and clients who will take your idea into orbit are closer than you think. 

Dom has spent the last four years building his tech start-up from the seed of an idea to million pound accounts with This That; the World’s first fun survey. 

Today, Dom shares his founder secrets, we cover: 

– The investment journey  – Getting seed capital with side hustles, savings, accelerators and angels. 
– Your first step to getting an investor 
– The best way to spend your first funds 
– Where smart money can be found and what it is 
– Overcoming the knowledge gap when going into entrepreneurship 
– The magic ingredients to persuade people to follow you anywhere –
–  plus the best hiring story I have heard!
– Starting out, winning a £300 project and scaling to multi-million pound deals. 

When it comes to taking the leap and navigating the start-up world, taking people on the journey with you is critical, it means a huge dollop of self-belief, taking risks and persuading others to bet on you too. 

Tune in now and learn 
– What the single most effective thing you can do is to get the ball rolling 
– What will take the biggest part of your budget when you’re starting a tech firm 
– How to respond when you’re asked to do a case study for free by big brands 
– What to look for in your co-founder – the perfect mix 
– How you can address diversity in the workplace and the benefits it brings 
– What to do when you lose because of the negative way a team member comes across

If you’ve been curious what it takes to bring a new fun idea to life and gain million pound client accounts, this conversation is a must listen. 

Connect with Dom: 
– Dom’s LinkedIn: https://www.linkedin.com/in/dominic-ivison/ 

Learn more about his start-up This That
– LinkedIn: https://www.linkedin.com/company/thisthatapp 
– Website: https://www.thisthatapp.com 

Resources from this show:
– VC APX : https://apx.vc 
– Campaign: https://www.campaignlive.co.uk/  
– The Drum https://www.thedrum.com/ 
– Talking influence https://talkinginfluence.com/ 
– Ad week https://www.adweek.com 

Dom’s music track to lift your mood: : https://www.youtube.com/watch?v=TDe1DqxwJoc 

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