The Strategic Communicator

Hosted ByDan Farkas

How do we use communication to make the world a better place? The Strategic Communication Podcast with Dan Farkas tries to answer that question in under 30 minutes each week. Dan features industry leaders who offer tangible advice you can use after the show, and we learn about the people behind the process Let’s use communication to bring about a better planet. Subscribe today to the Strategic Communicator Podcast with Dan Farkas, part of the Marketing Podcast Network.

Social Selling, Crushing Cobblers, and Pushing Perfume with Tom Martin

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Why do marketers struggle to market themselves?

It’s a baffling question, and one we need to answer if we want to grow the profession for everyone.

Tom Martin, founder, Converse Digital has spent decades helping clients find ways to sell socially. In this episode, he will share simple things marketers forget to do for themselves, while also helping listeners understand new/old trends that can help marketers better tell their stories. We’ll also talk about perfume, cobblers, bourbon, and the funniest person he knows at the moment.

:20: Let’s explain what The Strategic Communication Podcast is all about and why it’s different

2:30 Why do marketers stink at marketing themselves?

6:00 How do you avoid being a perfume salesperson at the mall?

11:00 Getting the social selling flywheel moving.

13:30 Making e-mail more human.

16:30 Marketing going back to the future.

19:10 Five things you never knew about Tom Martin

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