Home » 165: Adding social channels, content program history lessons, avoiding 'link rot'

165: Adding social channels, content program history lessons, avoiding 'link rot'

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It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company’s new hires to announce their big move on LinkedIn.

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EPISODE SUMMARY

Intro  

Talking Point: How do you decide which channels to add?

Spotlight: Goop’s ‘Luxury Diaper’

Quick News & Quick Takes: Changes to the LinkedIn feed

Quick News & Quick Takes: Avoiding ‘Link rot’

Quick News & Quick Takes: Show how your content program has evolved

Q&A: Kevin has an update on his new job

Closing: Arik’s idea for companies to showcase new hires on LinkedIn

ARTICLES AND LINKS

Choosing the right social media channels for your business

Goop ‘Luxury Diaper’ is, of course, a poorly-timed PR stunt

Keeping your LinkedIn feed relevant and productive

At least 66.5% of links to sites in the last 9 years are dead

This is what a 15-year old content strategy looks like

Employer branding idea for new hires

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