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On episode #137 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a “Fractional” relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution you are seeking? Also, how important is the exit strategy in “Fractional” relationships? Have a listen and let us know your thoughts on the subject!
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