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Fractional Marketing: Expertise or Execution?

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On episode #137 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a “Fractional” relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution you are seeking? Also, how important is the exit strategy in “Fractional” relationships? Have a listen and let us know your thoughts on the subject!

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Let us know what you’re rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible!

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