The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Mark Stringer: It’s easy being Green

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Mark Stringer is the Chair of creative agency PrettyGreen – an award-winning Creative Communications agency that works for clients such as Snap, Nando’s, Pantene, Hasbro, Audible to name a few. Mark is also the Co-Founder & CMO of Skoot – a climate platform to help businesses and communities remove their carbon footprint.

 

Bringing all his considerable entertainment marketing skills to bear, Mark is helping Skoot change the way that companies approach their everyday tasks through the power of gamification mixed with environmental responsibility.

It’s a powerful mixture.

In this show, Mark walks us through his early years of marketing for Disney and its video arm Buena Vista. We find surprising common ground in the world of video marketing and realize that our paths could easily have crossed back in the last 90s.

We discuss his love/hate relationship with award wins, how he narrowly lost out to Elon Musk, his career in 20 words, how new business can help solve global warming, great and inspiring green initiatives and balancing consumption against carbon reduction.

Take the Skoot carbon footprint test, here: https://www.skoot.eco

The StreamAid Hot Wings challenge – The Heat is On https://youtu.be/uZ0SeDYgD5E?t=174

Mark Stringer’s LinkedIn profile here: https://www.linkedin.com/in/strings/

PrettyGreen agency here: https://itsprettygreen.com

 

 

Music by Jacob_Field from Pixabay

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