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Rethinking Brand Innovation with Carla Johnson

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Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast.

About Carla Johnson

As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody’s business.

 

Episode Highlights

Innovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. “It’s for special people with special skills who dress in special clothes.” Carla went on to point out that innovation isn’t just a skill—it’s a mindset.

“90% of innovation takes place outside the typical workday,” Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset.

Carla’s five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details:

  1. Observe
  2. Distill
  3. Relate
  4. Generate
  5. Pitch

What brand has made Carla smile recently? Carla shared a company that she profiled in RE:Think Innovation—Emerson. “They consistently surprise me in how they’ve adopted innovation internally and externally.”

To learn more, go to Carla’s website and connect with her on LinkedIn and Twitter.

 

As We Wrap …

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  • On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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