On episode #135 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target audience is ready to buy today, what about the other 97%? Instead of trying to clone your top 5% of customers, what if you pursue lookalikes of the top 20%? All this and more is packed into this quick-moving chat!

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Let us know what you’re rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

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