Defining Social Media Marketing, Part 1. Channels, Platforms, & Changing Rules
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Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, “Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics.
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