What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what’s going on with Radio Shack’s Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more.

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EPISODE SUMMARY

Intro  

Talking Point: Building a real reputation online

Spotlight: Radio Shack’s shocking Twitter strategy

Quick News & Quick Takes: Content creator survey

Quick News & Quick Takes: Twitter Notes

Quick News & Quick Takes: Why brands need to show up in their social comments

Q&A: Advice for the college grad heading into the comms workplace

Closing: Taking care of yourself during trying times

ARTICLES AND LINKS

There’s only one thing no one can copy: you

Meet the guy behind RadioShack’s horny Twitter account

2022 Creator Economy Benchmark Research

Future Social newsletter

Twitter Notes

Half of consumers say they read social media comments to learn about brands

Twitter thread from Michael Smart

The pressure cooker we’re all sitting in

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