Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

73. Sleep Number’s Award-Winning Customer Loyalty Community – Lisa Erickson, Sleep Number

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Episode 73- What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business. 

 

VIEW SHOW NOTES: https://blog.kindredspeak.com/sleep-number-customer-loyalty-community-lisa-erickson-ep-73 

 

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  

 

JOIN PRIVATE FACEBOOK COMMUNITY for MWE LISTENERS: https://urlgeni.us/facebook/mwec

LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarah-panus.mykajabi.com/brand-storytelling-academy   

Learn more about your ad choices. Visit megaphone.fm/adchoices

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