Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, “Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification.” The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.

Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI’s, social selling, social media advertising and

Part 3 of “Defining Social Media Marketing” covers:

• Social Commerce and China’s astounding numbers
• Single’s Day
• Reputation Management & Crisis Communications
• US Air Force and Social Media Response
• Elon and Twitter, again
• Social Media Advertising
• YouTube ad campaigns
• Social Media audience targeting
• Social Media marketing analytics

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