For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #269: Doppelgängers Everywhere!

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Soon golfers and fans of the sport will be able to interact one-on-one with the legendary Golden Bear, Jack Nicklaus. Well, not Nicklaus himself, but his digital twin. Nicklaus spent hours in a studio having every facial expression and gesture recorded. The first digital twin will be of his 37-year-old self, but more are planned. And rest assured, Nicklaus won’t be the last celebrity to make himself “available” as a digital twin in the online world. And there’s more to digital twins than celebrities.

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The next monthly, long-form episode of FIR will drop on Monday, July 18. FIR “shorts” — episodes under 15 minutes — will appear once or twice weekly.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

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