Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

77. Red Wing Shoe Co. Embraces Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson

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EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.  

 

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural-tension-moments-aaron-seymour-anderson-episode-77/

 

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  

 

JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

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