In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or “next” tactic.

In this episode, Matt brings his #5 skill, Business Acumen

I share a few examples of how business acumen and marketing principles are critical to success. Too many times, we equate “digital marketing knowledge” with experience, or even basic business knowledge! But the two couldn’t be further apart.

My best analysts were ones that focused on increasing profitability – not visits. They looked for things that inhibited the user experience and tied them to revenue and profitability, not engagement. They understood that what happens in the CRM was just as critical to business success as the SEO.

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