Marketing Podcast Network
The Art of Sway

Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers

Sep 12, 2022 By MPN

Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistan...

The Art of Sway
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Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.

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