The Art of Sway
Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers
Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistan...
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Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.