The Art of Sway

This is The Art of Sway, a podcast that brings you inside the world of marketing as seen through the lens of influence. Each week, host Danielle Wiley sparks candid conversations with industry insiders and influential tastemakers, in order to uncover all the ways influence impacts our work, our lifestyles and the choices we make.

Episode 3: The Art of Sway + ICYMI: Tackling TikTok Feuds and Political Buzz

Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms.

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Episode 1: The Art of Sway + ICYMI – Will TikTok’s “Boost” Turn Your Phone Sideways?

In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos. Learn more…

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Episode 49: Caroline Dettman: Pioneering Gender Equality in Modern Marketing

Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline’s inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women’s voices at The Female Quotient, Caroline stands out as an influential leader in the industry — and she also touches on the complexities of being a working mom during the pandemic, the effects of remote work on parenting, and the crucial role of workplace flexibility for parents. This episode is a must-listen for anyone interested in stories of change, women’s progress in business, and true workplace equality.

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Episode 48: Field to Feed: Ali Cox on Amplifying Agri-Stories in the Digital Realm

From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food lovers will appreciate, in this episode that serves up a blend of modern tactics and age-old farming traditions.

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Episode 47: Work-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIM

How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-makers to negotiate better deals in influencer partnerships. In addition to covering Danielle’s experiences in achieving work-life balance as a business owner, the conversation dives into Jessy’s dedicated efforts through WIIM to uplift women in both business and influencer marketing spheres. Don’t miss this outstanding conversation that sheds light on the evolving dynamics of work, pay, and influence in the digital age!

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Episode 46: The Hidden Power of Personality: ‘Brand Whisperer’ Naomi Gora’s Explosive Approach to Brand Building

Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ or an ESFP or something else entirely, discover why it matters in the grand scheme of things. Find out how heightened self-awareness can lead to better communication, collaboration, and a thriving workplace environment — especially during challenging times.

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Episode 45: Reebok’s Renaissance: Connor Altier on Brand Influence and Responsibility

In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok’s novel concept aimed at challenging the trend of ‘deadstocking’ among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t miss Connor’s expert insights on how brands can pivot towards sustainability while maintaining a strong influential presence! Discover how Reebok is tackling these challenges, and what it means for the sportswear industry to combine influence with realness and social responsibility.

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Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of mom blogging have transformed into today’s influencer culture. Expect juicy insights, a bit of controversy, and a fresh take on the age-old tales of motherhood in today’s Insta-crazy times.

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