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170: Short-form video, content careers, 9-person IG team
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The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called ‘the social media intern.’ Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more.
***MINNEAPOLIS LISTENER MEET-UP***
Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month’s show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
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EPISODE SUMMARY
Intro: Minneapolis Hanson & Hunt listener meet-up
Talking Point: Short-form social video
Spotlight: A 9-person Instagram team at The Washington Post
Quick News & Quick Takes: Content marketing careers
Quick News & Quick Takes: Blogger survey
Quick News & Quick Takes: The state of digital marketing budgets
Q&A: How to end the ‘social media intern’ joke
Closing: Should we give up on grammar?
ARTICLES AND LINKS
The 9 most important social media trends for 2022
Brands are driving higher reach and engagement by posting Instagram Reels
How the Washington Post grew its Instagram following from 600K to 6M
Content marketers share salaries, career paths, and more in 2023
New blogging statistics: What content strategies work in 2022?
CMOs’ digital spend skews to paid over owned or earned media
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Show page – HansonandHunt.com
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