7 Digital Marketing Skills: Skill #6 – Asking Questions
According to Neil Postman, "question-asking is the single greatest tool humans have" yet it seems to be one of the most underutilized and under-valued skills in the workplace today.
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Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let’s face it: Questioning is dangerous!
In organizations where questions are discouraged, poorer decisions are made, and there is less accountability. Questions lead to discovery, they lead to improvement, they lead to understanding. Developing a skill in question-asking naturally creates an atmosphere of testing, curiosity, and value.
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