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How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

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88. Jia Loungewear: It’s Not Bad to Think Small – Katie Charrier

November 15, 2022 MPN 0 Comments

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EP 88. Usually we say it’s bad to think small, right? But today we’re kind of flipping this to find a moment when thinking small isn’t bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/jia-loungewear-its-not-bad-to-think-small-katie-charrier-episode-88/

(free) JOIN Marketing With Empathy’s Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Shop: https://jialoungewear.com/

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