The Art of Sway
Episode 12: Ferrara Candy Company’s Brian Camen, Talks Influencer Compensation and Standardizing Rates
When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian C...
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When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian Camen, Senior Director of Media, Content, and Public Relations at the Ferrara Candy Company as we talk about what goes into determining influencer compensation and whether standardizing payments may be possible for marketers in the future.