For Immediate Release

Hosted ByNeville Hobson and Shel Holtz

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #297: A Stirling Example of Augmented Reality

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The Scottish city of Stirling is investing in creating Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is “the first augmented reality city.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

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