In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they’ve been discussing the last six weeks. They then broaden their discussion to look at an industry example – Marcus, Goldman Sachs’s foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better job of thinking like a brand with their retail offering.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com

—

The links:

• Article on The Financial Brand – Marcus by Goldman Sachs Finds That Building a Retail Bank is Tough
• The Prof G Podcast episode that discusses Marcus by Goldman Sachs – on Apple Podcast
• Ian Truscott on LinkedIn and Twitter
• Liz High on LinkedIn and Twitter
• Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
• You can find Rockstar CMO on the web, Twitter, and LinkedIn

—

Please say hello if you have any thoughts or suggestions on the topics we discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices