Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

What is a Micro-Influencer and how do you leverage them?

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If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and just drive revenue.

Unfortunately, it’s not easy to identify creators with smaller audiences but good influence, particularly in terms of whether or not they can convert.

But where there’s a difficult path, there’s always someone carving out a trail for us. 

William Gasner is the chief marketing officer at Stack Influence. It is a micro-influence managed service that specifically focuses on creators who will trade a post for product, and who are more likely to want to sign up for affiliate programs and referral deals to get paid more when they get you paid more.

Because Stack Influence has some very specific parameters for who should use it and what types of creators they’ll get, William actually has thought very deeply about the space and the differences between creators of various sizes and effectiveness. He makes for a good conversation about topics like influencer pay scales and the differences between creators of various audience sizes and more.

I invited William to come on the show to tell us more about Stack Influence, but to also hold him to the task of answering some of the trending questions in the space. We talk about pay, performance-based compensation, programmatic versus high touch and more.

And I happened to stumble upon a huge missed opportunity for Stack Influence. It has something to do with its name and how the company got started. Listen closely for that in the conversation.

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