Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Why Don’t We Teach History of Digital Marketing?

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Those that don’t learn from history are doomed to repeat it.

So why don’t we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we learn, then all new technology is in a vacuum – absent of any lessons we can learn from the past!

The more our culture uses and relies on social platforms, the more we need to have a deeper understanding of the impact and past lessons of these platforms. Until then, we will be always be “users.”

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