The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Bonus episode – A Very Grubby Christmas

Share the goodness!

Warning the first word of this show is a swear word.

We’ve got games! We’ve got music! We’ve got opinions and we’ve got insight. Everything you normally get at an agency Christmas party, but with a special guest appearance from this year’s Santa – Paul Grubb. He showed up for our classic 100th episode and now, live from Singapore, he’s back.

Paul tells us all about Christmas in Thailand, about using AI for creative concept work and EV adoption in Asia.

Along with that, we discuss what Pantone actually does, what Paul got away with in the 90s, bands named after sex stuff, is past male or female, how to talk to a celebrity, Red Hot Chilli Peppers’ new fridge, Noddy Holder the Grinch and Paul’s New Year wish for the advertising industry.

Paul tells us about Dave Trott’s milk bottle wisdom and Paul pays a fantastic tribute to the recently retired Peter Souter.

We play Monopoly, Trivial Pursuit and Scrabble as well as a wonderful karaoke tune, and we finally get to recreate Paul’s encounter with rock god David Bowie!

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