FIR #304: Reaching Employees Through Social Medi
Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?
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Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities — 20 percent is the volume he suggests — to matters of interest to employees. That’s because data shows that 30 percent of a brand page’s engagement comes from the company’s employees. In this short mid-week episode of “For Immediate Release,” Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.
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The next monthly, long-form episode of FIR will drop on Monday, December 26.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.
Links from this report:
- Are employees the forgotten audience on LinkedIn?
- 38 LinkedIn Statistics Marketers Should Know in 2021
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