Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

The Influencer Secrets of the Most Popular Dental Hygienist in the World

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The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical. 

Occasionally on Winfluence, we like to bring a content creator on the show to explore how they built their brand, but, for our brand and agency folks, I like to ask them how they partner with brands, what makes a collaboration work well and such. I find it helpful for us to see different approaches that we might incorporate into our influence marketing plans.

Corina Layton has built a fairly impressive social footprint on Instagram and TikTok. She’s young, attractive, has a dog and a lot of the other elements of the living your best life influencer crowd. And some of her content is that interesting lifestyle mix. 

But her core content is that of being a dental hygienist. With 2.4 million TikTok followers and another 125,000 or so on Instagram, she may be the most popular dental hygienist in the world. She’s done some very interesting brand partnerships and connected with brands in the dental care space, and has a unique perspective brands and agencies can learn from.

Of course, you prospective creators out there can pick up some inspiration as well. 

Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. With Cipio.ai, you get the vital social media discovery and data you need for your typical influencer marketing effort. But additional apps help you uncover raving fans in your own community to increase sales, retention and engagement.

The best thing about Cipio.ai? You can start using it for free. Influencer discovery and list building doesn’t cost a thing. Go to jasonfalls.co/cipio and see the software that was so good, I joined the team.

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