96. Video Storytelling from National TV Anchor Turned Brand Storyteller
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EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don’t want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.
(free) JOIN Marketing With Empathy’s Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
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