Share the goodness!
According to a study by Lego & Harris Poll, 3x as many children ages 8-12 want to be YouTubers than astronauts. Additionally, a global study from Adobe found 49% of Gen Z intend to pursue content creation as a career. However, the 2022 Creator Report from LinkTree found that only 12% of creators make over $50k/yr. Therefore, aspiring creators need a lot more than just raw ambition to succeed.
In this episode we’ll cover why the Creator Economy is far more than just YouTube and TikTok; and some considerations Gen Z needs to ponder before taking the plunge.
Citations:
Is the Creator Economy Cratering?
https://workweek.com/2022/09/16/is-the-creator-economy-cratering-2/
2022 Creator Report:
https://linktr.ee/creator-report/
LinkTree Creator Report Reveals Key Insights on Global Creator Economy
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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech
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