Tiny Giants

CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

Overvaluing Experience Pt. 2

This week we continue our discussion on Google’s recent update to their search rater guidelines on how a content creator’s first-hand experience is evaluated. In this episode, host T. Adeola further unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. He…

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Seek Impact Before Tech

This week T. is joined by Pulitzer Prize winner Bianca J. Jackson. Bianca J. Jackson is an award-winning entrepreneur and creative experience officer (CEO) of BrickRose Exchange where she creates multi-sensory events and experiences in the physical world and in the Metaverse (think SIMS and Roblox). Thus far the events have impacted 5,000 people around…

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Overvaluing Experience Pt. 1

This week we discuss Google’s recent update to their search rater guidelines on how a content creator’s first-hand experience is evaluated. While definitely a step in the right direction, as with most things – context is key.  T. has soooo very much to say about the subject, we had to break it up into two…

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Using Creativity in Macro Social Work for Economic Development

This week T. welcomes macro social worker KeAnna M. Daniels to Tiny Giants. KeAnna M. Daniels is a Serial Entrepreneur, Change Agent, Super Connector, Ecosystem Builder, and a Servant Leader in her communities. She is also a Social Worker with an emphasis on social and economic development, entrepreneurial ecosystem building, convening and connecting, and creative,…

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Teen Life on Social Media in 2022

This week we head right back to Pew Research Center for another banger! Don’t worry, we won’t cover Pew stats exclusively, we promise. We get our stats from a variety or resources. But as these things go, Pew is top tier, so we want to ensure we’re having this conversation on a firm foundation.  In…

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9 Books Later…

This week on the show, T. is joined by nine-time author Henrik de Gyor. Henrik is a virtual consultant at Another DAM Consultancy who assists, advises, and advocates for his clients. He is also the co-founder of mydamservices.com Henrik has previously worked in the fields of advertising, automobiles, construction, education, finance, journalism, manufacturing, marketing, media,…

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YouTube For The Win

According to Pew Research’s Teens, Social Media and Technology 2022 report, YouTube comes out on top among teens and by all standards of measure is their platform of choice. Yet somehow, Tiktok and Instagram still dominate the Influencer Marketing/Creator Economy conversation. I find that odd… In this episode we’ll cover why strategically YouTube makes the…

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Heroes, Leaders & Stars

This week, T is joined by video marketing expert N. Liberty White. Liberty White is CEO at CHOZEN MEDIA, a boutique video marketing, and live stream production agency in Atlanta and Toronto (Canada). With nearly 20 years of expertise, Liberty has worked to create solutions to address social and business needs for organizations including, but…

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Why It’s Influence Marketing Without the R

This week T. Adeola welcomes author, podcaster & Influence Marketing evangelist Jason Falls to the show. He’s one of the leading thinkers in the digital marketing space with a particular focus on influence and community commerce marketing. Falls hosts the widely-downloaded Winfluence podcast; is the author of three books; executive producer of the Marketing Podcast…

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Career Over Celebrity

According to a study by Lego & Harris Poll, 3x as many children ages 8-12 want to be YouTubers than astronauts. Additionally, a global study from Adobe found 49% of Gen Z intend to pursue content creation as a career. However, the 2022 Creator Report from LinkTree found that only 12% of creators make over…

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