FIR #311: What Communicators Can Learn From Librarians

Library TikTok is growing — organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of “influence” through a different lens? Neville and Shel explore the idea in this short mid-week episode.

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The next monthly, long-form episode of FIR will drop on Monday, January 23.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.

Links from this report:

• Librarians Are Meeting Younger Readers Where They Are: TikTok (New York Times)

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