On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise prices, ask for reviews, coax customers into social media engagement, cross-sell and up-sell, and take as much as we can. But that’s simply not how great relationships thrive! They thrive when both parties are giving (providing value to each other). Plus, if customers leave us, are they really happy with the next best alternative? Here are a few ideas on how to put the “wow” back in our customer relationships!

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