AUDIO EXCLUSIVE COMMENTARY: Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be
In a now exclusive audio commentary episode, Jason Falls takes on the sudden irrational reaction to the trend of #deinfluencing on TikTok and other channels. It has inspired many a creator to poke fun at the influencer marketing space. Some of them are poking fun at creators who do a lot of sponsored content. Others are making fun of brands who pay those creators. It’s causing a stir in industry conversations. But it shouldn’t. Jason explains why on this commentary episode of Winfluence
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In a now exclusive audio commentary episode, Jason Falls takes on the sudden irrational reaction to the trend of #deinfluencing on TikTok and other channels. It has inspired many a creator to poke fun at the influencer marketing space. Some of them are poking fun at creators who do a lot of sponsored content. Others are making fun of brands who pay those creators.
It’s causing a stir in industry conversations.
But it shouldn’t. Jason explains why on this commentary episode of Winfluence
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.
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