Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and TikTok have taken to slamming those very same products — for free. It’s a trend that’s on the rise.

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The next monthly, long-form episode of FIR will drop on Monday, February 20.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.

Links from this report:

• The rise of the anti-influencers
• De-influence marketing – what’s it about and what are the issues
• Will deinfluencing be the trend to kill influencer marketing?

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