On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization’s copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversation unpacks the “how” and “why” of copyright protection for marketing leaders–all in about 15 minutes!

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