The Art of Sway
Episode 19: Expert Insights on Inclusive Brand Marketing: Kimberley McArthur Explores Critical Multicultural Marketing Nuances
How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often?
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How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often? Cultural engagement strategist/inclusive marketing expert Kimberley McArthur helps identify the critical nuances of culture and identity that help drive positive brand engagement.
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