In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.

All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to take ownership of the decisions their organizations are making about how AI is woven into various communications workflows, and why now is the time to draft your organization’s guidelines for responsible AI.

Wrapping things up, Geoff talks about feeding the algorithm with your own content as a way of ensuring your brand ‘shows up’ in relevant output.

What to Listen For:

00:00 Intro

00:29 Welcome to the pod

01:18 OpenAI releases GPT-4

16:11 Salesforce and HubSpot go all in on AI

27:50 Responsible AI for brands

35:43 Feed the algorithms

Visit https://nobrainerpodcast.com for complete show notes, including links to resources mentioned during this episode.