The Attention Economy

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“Episode” 31 of our week-daily virtual coffee, which takes place in Alpha Collective’s discord server: from 8-9am EST. It’s free and open to anyone from anywhere in the world.

Today we did a live book read and discussion of Tom Davenport’s book, “The Attention Economy.” He’s my guest on the show today.

To note: 

  1. Chat from today’s episode can be found in cafe-chat channel in the discord and contains very links discussed
  2. We are going to move to awarding 100 “regular” roles to the first 100 people who regularly attend our live virtual coffees. Thereafter, it’ll be for entry level and full pass holder members only. Don’t worry, you got this!

Show notes based on our discussion (as per’s beta tool):

  • ChatGPT is scary. 3:56
  • From amoebas to apes – the psychobiology of attention. 8:22
  • You can get anyone’s attention. 13:36
  • The corporation as machine failed. 17:51
  • What is the problem with the attention economy? 22:58
  • How do you earn the attention? 28:59
  • How to get and keep attention. 33:11
  • Counterintuitive role of distractors. 39:54
  • Be present and wait out the distractions. 44:34
  • The Pomodoro technique. 50:20
  • Would you bet your life on ChatGPT? 55:57

About Alpha Collective: 

Alpha Collective is a premium community built around Content, Collaboration and Community that helps its members partner and win at the “Business of Web3.”

Benefits of full membership includes: access to 52 Alpha Talks across 52 consecutive weeks (see list of Speakers on, IRL events, Masterminds, Workshops, Networking opportunities and the ability join the Collective Cafe stage at any time and/or start your own coffee. Find out more and mint your pass at or (limited edition First Customer Passes are still available) 

There is also an entry level pass, with limited access, which you can purchase for around $5:

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