On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing “dadness” by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won’t do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All this and more on this week’s Rethink Marketing Podcast!

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