Looking to boost your talent management business? Tune in to Tonjé BAKANG TONJE and Tinashe Chaponda‘s latest episode where they chat with Avi Gandhi, a seasoned writer, advisor, and entrepreneur in the creator economy. With over 14 years of experience in agent management, production, marketing, and executive roles at WME, Wheelhouse, and Patreon, Avi is well-equipped to share his expertise on growing talent management businesses.

In this episode, Avi shares valuable insights on tracking KPIs, leveraging technology, influencer marketing, and delivering against brand goals. He also touches on the importance of transparency and knowledge-sharing between talent managers and clients/creators, and how talent managers can hold their value in the creator economy.

Whether you’re a seasoned talent manager or just starting out, this episode offers a wealth of knowledge on growing your business. Don’t miss it! The episode is available everywhere and via the link in the comments.

EPISODE HIGHLIGHTS

• [0:20] Avi Gandhi’s Bio
• [2:00] Tracking KPIs to grow talent management business
• [6:29] Technology recommendations around talent management
• [8:13] Influencer marketing and time delivery
• [9:33] Best way for new talent managers to engage with a brand
• [13:52] Talent managers assisting creators in production
• [15:38] Knowledge required by talent managers
• [19:45] Transparency for talent managers with clients/creators relative to commission/rates
• [21:49] How talent managers can hold their value
• [22:50] Delivering against the brand’s goals
• [24:19] Reinventing the wheel in the creator economy
• [28:49] How talent managers can grow their monetization models
• [31:12] Explaining to clients
• [33:21] Avi’s consulting business