Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI.

Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the rails (and taking your brand reputation with it) and tackle some tough questions that were submitted in advance by show listeners. (Psst… Want to suggest a topic or have your question answered? Email your ideas to hello@nobrainerpodcast.com.)

The show wraps with some thoughts on why it’s important to involve your employees in your AI ethics decisions, and even more important to understand what your consumers expect when it comes to how your brand uses AI in your marketing programs.

A quick note: We pride ourselves in offering a reasonably professional podcast (ahem), so we want to give you a heads-up that we had some audio issues during today’s show. It’s certainly listenable and the content more than makes up for it (if we don’t say so ourselves).

What To Listen For

00:00 Intro

03:32 ChatGPT “lies” about law professor Jonathan Turley

06:10 The Guardian’s fake facts op-ed

08:34 Six-month AI “pause” and the real risks

10:43 Companies and countries pushing back on AI

16:13 Overestimating (and overselling) ChatGPT’s capabilities

18:10 Midjourney cracks down on deep fakes

23:00 Preventing ChatGPT from spewing bad info (Listener question)

27:33 AI writing and tone of voice (Listener question)

28:57 Human + AI hybrid workflows (Listener question)

32:29 How VERDINO incorporates AI into workflows

34:07 Best practices for responsible AI content creation

35:29 Don’t feed proprietary info into public GPTs

37:41 Why Bloomberg’s proprietary GPT is the future

40:41 The time Geoff met Charles Barkley at SXSW

41:30 Educating Gen Z on the ethical use of AI (Listener question)

46:20 Seven components of a corporate responsible AI policy

54:00 Involving employees in AI ethics policymaking

55:23 Dentsu report on consumer attitudes and adoption

Like what you hear? Don’t forget to subscribe, rate, and review our pod. Have a topic in mind or a question to ask? Hit us up at hello@nobrainer.com.

Visit us at NoBrainerPodcast.com for the full show notes including links to the articles and resources mentioned during today’s episode.