The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Nicole Yershon: The Crazy Diamond

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How to bring your most creative ideas to life. Nicole Yershon one of the advertising industry’s most imaginative creatives whose “never say never” approach to business has pushed boundaries, broken taboos, shifted needles and toppled monopolies.

She’s on the show partly to promote her book Rough Diamond – dedicated to all those people who walk amongst us who think differently, courageously and divergently to make our industry the envy of the creative world.

But she’s also on the show to tell us how she got started in the industry and to champion the good work of the creative education system, including Communications Arts; and to explain her proven theory of learning that helps us all to understand biohacking, cyborgism and humans as technology.

How to develop empathy

Where creativity comes from

Mathematics for business

New business advice

How to achieve the work life balance

The importance of trust

Flooding Second Life

Innovative thinking and survival

Intrepreneurship and entrepreneurship

LinkedIn

https://www.linkedin.com/in/nicoleyershon/

Interweb

https://www.nicoleyershon.com/

Insta

https://www.instagram.com/nicoleyershon/

Buy the book!

https://www.amazon.co.uk/Rough-Diamond-Disruption-Advantage-Business-ebook/dp/B0BJQSHB7M

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