🎯 Leads, conversions, attribution, assisted conversions… oh my!

Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.

During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well.