The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Fyre Marketing Friday

A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Risk Taking by Design

Risk Taking 101 – A topic that continues to come up in marketing rooms. On today’s episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon’s career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how…

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The Making of a Marketer: Finding Your Niche w/ AJ Wilcox

📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will…

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The Making of a Marketer – Super Bowl Drama!

Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Understanding the Social Media Community

Every day we scroll through our feeds we learn more and more about the social media community. Where we’ve been, where we’ve gone, and where we’re going. There was no book in our first 15 years, but maybe we’re starting to write our chapters? Today we explore the ever changing social media landscape with experienced…

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The Making of a Marketer – Exploring the Art of Strategy

Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Friday Feeling

A burst of Friday energy, discussing what’s burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Cats, Marketing, and Friday Spitballing

Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Selling Ideas in 2025

Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of “selling ideas.” When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up,…

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The Making of a Marketer: Holiday Madness & Future-Proofing 2025

Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for…

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