The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Did I Sell My Soul for the Dream Job?

On today’s edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary’s career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary…

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The Making of a Marketer – Speeding Up or Slowing Down The Big Picture

It’s a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for…

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The Making of a Marketer – Sell Ideas With Experiences

Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What’s the recipe…

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The Making of a Marketer –

Are you stepping up to the challenge with your brand marketing? On today’s podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he’s leading brands strategically. From Crunch Fitness to Duke’s Mayo, how has challenger branding accelerated these brands to new heights? Learn more…

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The Making of a Marketer – Best Marketing Advice Ever

Jess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Summertime Marketing Guide

What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity? What should brands lean in on more this summer as they go to market? Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Dressing For Marketing Success

On today’s episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women’s clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true…

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The Making of a Marketer – Fyre Marketing Friday

A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Risk Taking by Design

Risk Taking 101 – A topic that continues to come up in marketing rooms. On today’s episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon’s career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how…

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The Making of a Marketer: Finding Your Niche w/ AJ Wilcox

📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will…

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