The Making of a Marketer

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

The Making of a Marketer – Marketing Moneyball

Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix. https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Eliminating Creator Cringe in ’24

Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing? Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketing – Marketing to our Younger Generation

On today’s show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A…

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The Making of a Marketer – Youth Advertising Series Tee Up

Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – SURREAL’s Unreal Campaign Strategy

Jess Nickerson and Andy Pondillo analyze SURREAL’s campaign where they emphasize a few stats they aren’t proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Defining Growth for the 2024 Agency Model

📊 On today’s podcast we’re talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her…

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The Making of a Marketer – Talent Showcase w/ George Trakas

Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for…

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The Making of a Marketer – Getting Hired in Digital

For today’s short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Making of a Marketer – Talent Showcase – W/ Susan Waldes

On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of…

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The Making of a Marketer – Talent Showcase w/ Anthony Yepez

Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they’ve constructed, and what their next play looks like. To start we’re featuring Social Media Director Anthony Yepez. Anthony’s career…

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