TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s a clear violation of freedom of speech, a first-amendment right in this country. 

Now, I’m the last person in the world interested in talking politics. I gave up on the possibility our elected officials actually represented the public’s interests in the 1990s. I keep informed so my vote still counts for something, but have zero interest in discussing or debating our dysfunctional, two-parties with all the power system.

So, that’s not what we’re going to do on this episode of Winfluence. We’re going to actually look at a real TikTok ban and imagine the implications for the what-if scenario. 

India banned TikTok and more than 200 other apps three years ago. It was in response to Chinese military aggression along the border between the two countries in June of 2020. The Indian government cited privacy and national sovereignty as the main issues. The move abruptly turned off the app for 200 million Indian users. 

Once again, that was almost three years ago. So we’ve had time to see how such a ban would take hold. Yes, India and the U.S. are different countries and cultures. But we’re not that far apart. Surely, we can glean some insights and peer into a possible future by understanding India now versus India with TikTok.

Pooja ParasuRaman is my professional counterpart at Affable.ai. It is an end-to-end influencer marketing platform. While Affable is a competitor of CIPIO.ai, technically speaking, we both have different philosophical approaches to the practice. And a common level of respect for one another.

Pooja operates out of India. So she not only has first-hand experience with what the TikTok ban has done to her country, but she’s working in the influencer marketing world where TikTok is for many creators, a primary source of income, and for brands engaging in influencer marketing, a fairly effective channel on which to market.

I asked Pooja to join and educate us on the ban and its effects in India so we can have a peek at what might soon be our own reality in the States …or perhaps your reality in your country should a TikTok ban be in the offing.

This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers. 

Book a demo with me … Jason Falls. I’m going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form. 

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