We know! We know! We know! You’re getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it’s a topic too big to ignore. That’s not to say we believe there’s an imminent threat of mass annihilation. But we do think it’s crucial for marketers to understand what’s really going on with the “risk and regulation” narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and confusion among both companies and consumers.

So, bear with us as we get all this talk of an A.I.pocalypse out of our systems — and get into a conversation about some of the things brands can do to go from AI doom to boom.

What to Listen For

00:00 Start

05:08 Adobe Rolls Out Firefly and It’s, Eh, OK

09:25 A Military AI Drone Killed Its Human Operator – Except It Didn’t

16:18 Tech Bros Go All-In on AI Doomerism

18:18 The White House Enters the Conversation

19:25 Is ChatGPT Turning Writers into Dog Walkers?

25:02 Why the A.I.pocalypse and Regulation Roadshow Are Just Marketing Hype

39:39 How Brands Can Survive the A.I.pocalypse Hype Cycle

53:44 Brainer and No Brainer (Our Key Takeaways)

Be sure to visit https://nobrainerpodcast.com/ai-pocalypse for the full show notes, including links to the articles and resources we discussed during today’s episode.

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