On today’s episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through knowns and unknowns to arrive at optimal resource allocation. Marketing and sales leaders collect enough data to prove empirically which writer consistently gets more views on their blog posts; while salesperson has the highest ticket size per deal; which social media manager gets the best engagement rate; and so on. Depending on the scenario, sometimes it makes sense to give a rookie an at-bat, but it may be wiser to bet on data-backed slugger instead. This episode is chock-full of sports references, and for that we apologize! Even so, there are great leadership and management takeaways for organizational innovators of all types, especially those leading sales and marketing teams.

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Thank you to Arrasmith Promotions for making today’s episode possible!

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