We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC’s recent updates to its Endorsement Guides, and more!

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EPISODE SUMMARY

Tracking dark social

Do a deep dive in your social media data

Spotlight: Brand lessons from Barbie

The FTC’s updated Endorsement Guides

Threads takes on Twitter

Closing: Are side gigs ok?

ARTICLES AND LINKS

Dark Social in 2023: Here’s why (and how) you should track it

How to be effective on social media – 5 things we learned from a data deep dive

Your brand is Barbie

Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements

FTC publishes updated Endorsement Guides and proposed rule banning fake reviews

Threads 101: A strategy guide for brands

A comparative analysis: Twitter vs. Threads in terms of interactions

How do you feel about your team members or colleagues having “side gigs”?

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