Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human. 

ABOUT MARK SCHAEFER

Author, speaker, futurist, and business consultant

https://businessesgrow.com/

Community – RISE

https://businessesgrow.com/rise-community/

Podcast – Marketing Companion

https://businessesgrow.com/podcast-the-marketing-companion-2/

Blog – Grow

https://businessesgrow.com/blog/

Book list:

https://businessesgrow.com/social-media-marketing-books/

Books mentioned:

Known

Marketing Rebellion

Belonging to the Brand

Cumulative Advantage

CHAPTERS

01:17 Introduction

02:43 Story of Mark’s impact on Izzy

04:48 Known book

08:06 Marketing Rebellion book

11:42 Cumulative Advantage book

17:05 ActiveCampaign

19:12 Belonging to the Brand book

23:29 Narrating your books on Audible

26:22 David Meerman Scott – Marketing the Moon

27:18 Mark’s space journey

30:29 Apollo Program as a marketing case study

31:53 SkyView and NASA Brand

33:53 Apollo program woven with marketing

35:19 Podcast anniversary

38:54 Jason Falls

40:10 Sneak peek – RISE Community

41:25 Marketing Retreat – Uprising

43:32 Global Community

45:11 Space for Kentucky

44:45 Blog {Grow}

46:14 Final Thoughts – Be human

49:44 Ending remarks

SHOW NOTES

David Meerman Scott 

Apollo artifacts with two collections:

https://www.apolloartifacts.com

https://www.apollopresskits.com

Marketing the Moon book

https://www.davidmeermanscott.com/books/marketing-the-moon

Marketing Podcast Network

https://marketingpodcasts.net/

SkyView App

Apollo Program

https://www.nasa.gov/mission_pages/apollo/missions/index.html

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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