In this episode of the Done Deal Show, hosts Tinashe Chaponda and Tonje Bakang discuss the current state of the agency and tech worlds, including the impact of TikTok and AI. They also dive into the topic of taking the lead in talent management, offering advice for entry-level talent managers and those looking to transition from the brand side to influencer marketing. The hosts encourage listeners to step up their game and take advantage of opportunities during times of crisis.

This podcast is proudly supported by:

OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.

Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators’ passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.

TIMESTAMPS

[00:01:28] Starting a career in talent management.

[00:05:40] Exclusive dinners for talent managers.

[00:07:31] Model of talent management.

[00:10:50] Business of reputation vs relationships.

[00:14:20] Creator-Manager Relationship.

[00:18:13] Attention to Professionalism.

[00:22:49] Entry-level talent management.

[00:25:03] Working with young creators.

[00:28:16] Talent management and income.

[00:34:24] Creating valuable TikTok content.

[00:35:28] Finding niche-focused content creators.

[00:40:27] Starting a business.

[00:42:09] Legal structure for creators.

[00:45:20] Starting in tech with nothing.

[00:49:31] Creator talent roster platforms.

[00:53:07] Talent management costs and investment.

[00:56:32] Growing your roster quickly.

[01:00:08] Understanding software expectations.

[01:02:02] Networking and Event Announcement.